Cookies are trackers that are placed on your computer or mobile device by a website as you access the site. They collect information about your interactions with a website to remember settings and preferences.
It builds trust between you and your customers and can help keep them coming back to your site.
Types and Functions of Cookies
Functionality cookies are essential for the performance of some functions on the website. They allow websites to remember users' personal information like their login data and language. They use this data to personalize the users' experience. These cookies are anonymous and do not track browsing activity across other websites.
First-party cookies are directly stored by the domain you visit. They are generally considered more harmless because websites can use them to track users' interactions with the first-party domain.
Some cookies are created and stored on your device by a different website from the one you are visiting. These are called third-party cookies. They collect and process a user's personally identifiable information (PII) for advertising purposes.
Analytics cookies give information on how users interact with the website. For instance, they track the number of users on a site, how long they stay on and what information they are interested in.
Persistent cookies are cookies saved on the disk and do not expire when the web browser is closed. Instead, they continue to transmit data to the web server every time you open a new page on your browser.
Persistent cookies are used to track and authenticate users. Session Cookies are temporary and particular to a session. They exist as long as the session is active. When you close your web browser, they expire.
It requires all websites to provide clear and concise information about their cookies and what they are used for. They must also get explicit consent from users before storing or retrieving any information on their computers.
If you do not comply with the legal requirement on cookies, you could face prohibitive penalties. Your users may not view your site as trusted and may avoid it. Some laws like the CCPA give exceptions to the consent requirement. However, consumers should be informed of the existing cookies using a banner.
How Websites Obtain Consent
Most cookies are harmless and improve the user experience. Still, some cookies can pose a privacy risk if they are used to collect sensitive information without the knowledge or consent of the users. Information collected may include:
- Your IP address and other login details
- Your browser type and version
- The pages you visit on our website
- The time and date of your visit
- The amount of time you spend on each page
- Your general location.
Web pages should have a statement in their settings that lets users know that they can reject cookies or accept them and a button that allows them to do so.
- What types of cookies are used on the site
- How visitors can manage cookies
- Contact information for the website owner or operator
- The date the policy was last updated
If you want to write the policy yourself, cover all the bases.
- Briefly explain what cookies are.
- Create a list of all the cookies you use and what they are used for.
- Provide a simple and clear way for users to accept or decline using cookies.
- Include detailed information on how visitors can avoid having cookies stored on their computers.
- Provide instructions on deleting cookies that have already been stored.
- Remember to use simple language that is accessible to all your users and be transparent.
Once you're done, post the policy on your website and make sure it's easily accessible to visitors. A good place to put it is in your website's footer. And don't forget to link to your privacy statement.
In addition, the platform provides a wide range of options for customizing the policy, including the ability to add or remove cookies, change the policy's language, and set expiration dates. It also offers an easy-to-use interface for managing consent preferences and tracking user interactions with the policy.
Enforcing your policy is important if you want to avoid hefty fines. So make sure you put a system in place to make sure all visitors to your website or app are aware of your policy and have consented to have cookies stored on their computers. There are a few different ways you can do this:
- Pop-ups: You can use a pop-up or banner to notify visitors about your cookies policy and ask for their consent. Just make sure the pop-up is clear and easy to understand,
Deciding whether to accept or delete cookies is entirely up to you. The cookie law lets you control your data and browsing history. However, declining cookies may make the site not work properly and prevent you from having a full user experience on some domains.